Dutch Tour Operator Trends Q2 2026
A quarterly view of visibility, holiday-type demand, destination momentum, and creative performance across the Dutch tour operator market.
Q2 2026 marked the first tracked quarter for Dutch tour operator advertising on Stellarview, with the Netherlands generating 242.0M in tracked reach — a modest -2.3% pullback from Q1. Booking.com held the largest aggregate footprint, while Prijsvrij posted the sharpest quarter-over-quarter acceleration at +60.1%. Beach/Sun holidays remained the dominant demand driver, and Turkey edged out Greece as the most advertised destination.
update Data snapshot: Q2 2026. Unlock weekly tour operator monitoring
Top Brand
Fastest Growth
Auto E-Mail Alerts
Brand Visibility Map
infoHoliday Type Mix
Gender Distribution
City-trip and round-trip specialists skew closer to balanced audiences, while classic sun-holiday brands lean more evenly across age groups.
Ad Category Mix
Branding still absorbs the bulk of impressions, but conversion and other formats are the categories actually gaining ground quarter over quarter.
Average Age per Brand
| Brand | Avg. Age | Impression Share by Age Range |
|---|
Fastest-Growing Brands vs Q1 2026
Weekly Visibility Pulse
Most Advertised Destinations
infoBiggest Destination Movers
Most Used Headlines
lightbulb Strategic Takeaways
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