Industry Report
Automotive Leasing Insights 2025
An executive analysis of market share, competitive positioning, and consumer demand in the European leasing sector.
In 2025, the automotive leasing sector experienced a significant shift towards flexible subscription models and commercial vehicle dominance. Santogal and ANWB emerged as leaders in digital visibility, capturing a combined reach growth exceeding 350M. Product demand shifted heavily towards utility, with the Volkswagen Transporter leading as the most advertised model across major European markets.
update Data snapshot: 2025 Full Year. Get 2026 real-time updatesGlobal Market Visibility (Brand Level)
infoQuick Insights
Monthly Activity Over Time (2025)
Most Advertised Models
Reach per Country
Sector Gender Split
Demographic Reach by Brand
| Brand | Avg. Age | Reach Share by Age Range |
|---|
Strategic Message Performance
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Get the full raw data, creative breakdowns, and competitor spending estimates for the entire automotive leasing sector.
