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Market Analysis
Who Really Dominated Facebook & Instagram Ads in the Netherlands in 2025?
In 2025, a small group of brands dominated visibility. We analyzed millions of impressions to uncover the true winners and their strategies.
Market Analysis
Why Meta Ads in 2025 Rarely Reach Who You Expect
In 2025, Meta's 'hyper-personalized' targeting often defaults to a safe demographic middle. We analyzed 211,358 ads to uncover why personalize at scale turns out to be surprisingly average.
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More industry insights coming soon.